In this age of hyper-consumerism and Demographic marketing, sometimes businesses and celebrities find themselves slipping out of the mainstream spotlight. Desperate for attention, they resort to desperate measures to increase their consumer base; and there is one demographic that is always in need of attention. Racist.
Major corporations have discovered the cravings of this particular demographic and appeal to that hunger on the bases of sheer greed. Like a starving fox in the wilderness that will risk its life and charge into the chicken coup regardless of the farmer’s shadow. They need to satisfy a need to stay alive.
Some companies resort to race as a marketing tool just to get attention through the mainstream media, so they capitalize on racial confrontation. Companies such as clothing lines, airlines, or certain restaurant chains will go public with an appeal to an audience of bigots so they can draw attention to themselves. If they show the public that they are partial in race relations, they create and promote a public spectacle.
As harmless as this may sound business wise, the sad reality is there is an audience and a consumer base that takes the bait. They are literally drawn to race baiting and find the urge to support such bigotry and afterward jump on the side of the racist companies by purchasing their goods or services. This is also true in the mainstream media.
When their ratings begin to falter, they resort to profiling certain groups to draw attention and gather the most gullible of the population who seek a sense of belonging. The bad part is that group is made up of racist people needing vindication. And the dollars start flying. But sometimes it backfires and the company finds itself in the middle of a boycott, all based on race and a part of the new culture wars.
Hollywood does the same thing. They will create a production of race-related movies such as “The Help,” which characterizes Blacks as servants to whites. Black butler movies and compassionate slave movies and stories of white saviors to underprivileged Black people. This draws the attention of people who have lost a sense of identity and need a boost of white superiority.
Radio and television host do it; spark racial conversations or say something extremely bigoted to find another source of funding. Celebrities, sports figures also, spew ignorance of some sort in the search for fans, though bottom of the barrel fans, but fans nonetheless.
In a country based on capitalism and consumer lust, unfortunately, this is a thing. A race thing. The public are unaware of this strategy and consume the hate like it they were getting a deal from a Groupon savings.
This strategy is used on Black celebrities who finally make the A list of showmanship. They are told that race hatred is not a real thing but only a marketing tool. That whites do not actually hate Black people but are simply using race as a tool to gain an audience or sell a product. And these Black celebrities believe this and move on. Which is why they never respond to racial problems in society.
Politicians do it all the time. When they need a voter base, who do they turn to? The racist. When they need support from their donors, they appeal to the hateful side of humanity and let words slip out in public that will bring a smile to donor faces. As stated earlier, this strategy is a last resort, but an effective one. Because there will always be a racist in America for greedy corporations to pillage.
DISCLAIMER: The content of Pro Liberation is firmly opinionated and is not meant to be interpreted as official news. We glean facts and quotes from mainstream news websites and abridge its meaning for readers to relate. We do not indulge in misinformation, conspiracy theories, or false doctrine but choose to express our right to free speech as citizens of this country and free born under God the Creator. We represent Nu Life Alliance Inc. a non-profit organization in the battle for social and economic justice. Donate to our cause at the following link. DONATE
